3 ways to build your influence

There are many skills that will serve you well in life: the ability to make a great latte, seal the sink without smearing sealant up the wall and spreading marmite and just the right thickness.
The ability to get things done with and through other people has surely got to rank as one of the top skills to get you far in your career.
When I worked in-house as an L&D partner, the most common development request I received was ‘developing influence’, although it was sometimes described in different ways:
- I need support to present to my senior stakeholders.
- The project team need to work together more collaboratively.
- I don’t get invited into the meetings I need to be at
Building your influence helps with all of these, and in many more ways too.
What is influence anyway?
To be clear, when I’m talking about influence, I’m not talking about manipulating (getting your own way at the expense of others). I’m talking about:
- Getting stakeholders on board with your recommendations
- Encouraging a team member to perform differently
- Being known as the ‘go-to’ person in your specialism
So, although it is about learning how to get people on-side, it’s not about them losing out as a result.
And when you look at it like this, you can see why it’s such a fundamental skillset to have if you want to make real progress in your career.
With the advances in AI, we know that in years to come, the work many of us do as humans will be replaced by automation. Whether that’s diagnosis of illness, accountancy or basic coaching and development.
However, all of the research on future skills points to an increased need for us to focus on our innately human ability to develop what has long been called ‘soft skills’ (I much prefer the phrase “core skills”) like influence and collaboration.
How can I build my influence skills?
3 key influencing approaches will be enough to truly up your game. When you know which to use. When to use them and how to use them, it makes a dramatic difference to your career success.
To keep it simple, we use our own trademarked Influence A.B.C.® framework:
ASSERT yourself: These are the skills to persuade, get compliance or buy-in. This is all about being clear with what you want or need, brief with your recommendations and having impact with what you say and how you deliver it.
BUILD relationships: This is all about focusing on the other person. Understanding their views and perspectives. Creating trust, so that they know you’re on their side and will support them to achieve what they need. Collaborating, so you work as effectively as possible together.
CREATE impact: When you use this approach, you’re focusing on 2 things. Being compelling and demonstrating credibility. Both of which are powerful techniques for influence.
There are a range of different techniques in each of the 3 areas above, which combine into a comprehensive toolkit to build your skills.
But If you want to get started right now, here’s how.
3 quick tips to build your own influence
Use less words! It’s just like packing for holiday – we’re often tempted to cram far too much information into a report, slide deck or recommendation. Keep it clear and brief. One great way to do that is to ‘think in 3’. If you could only give 3 points to support your recommendation, what would they be?
Look for commonality. We’re likely to build relationships quicker with people we have something in common with. Highlight what you have in common, rather than what you disagree about. For example if you disagree about the way forward, try highlighting the common goal you’re working toward and find out more about their perspective before putting your own forward.
Share a story. We’re more likely to pay attention to something when it’s interesting. Try bringing an idea or recommendation to life using metaphor or analogy so it creates interest and becomes more memorable. You could share story about a relevant challenge that you’ve overcome in your career and the impact it had, instead of telling a team member what they need to do next to develop in their career.
Where can I find out more?
Glad you asked! Our ‘Collaboration & Influence’ programme is practical and chock-full of tools, techniques and step by step guides. We take you through:
- How to deal with your biggest challenges
- How to adjust and flex your natural approach
- How and where to use them
It’s a practical, hands-on experience, which leaves you equipped and ready to develop your career. We spend 2 days together getting familiar with the techniques and one month after the programme, we have a group coaching session to find out what you’ve put into practise, what’s working and where you still need support.
Check out our In-Person Training brochure for details and prices.
We also run a 100-minute, whirlwind ‘Building your Influence toolkit’ virtual workshop. Ideal if you’re looking for the gems to get you started. Download out Virtual Workshop brochure here.